Privacy Policy

1. Scope and responsible entity

Waffl Inc. is responsible for the Waffl marketing site and the information it receives directly through WafflOS, booking, email, and service delivery. A third-party service may act under its own privacy notice when you leave Waffl properties or connect an external account.

This policy is written for visitors, prospects, account users, and customers in the United States. Rights can differ by location and by the nature of the information involved.

2. Information we receive

The marketing website does not contain a first-party lead form. Visitors can choose Analytics and Advertising separately. If Analytics is allowed, Google Analytics measures visits and selected interactions. If Advertising is allowed, the Meta Pixel measures advertising and supports website-visitor audiences. Google or Meta may receive the requested page, timestamp, browser and device information, network information, cookies or similar identifiers, and events such as viewing an offer page or choosing to continue to Calendly. Waffl does not send Calendly form fields through these tools.

• Website and device information such as IP address, browser type, requested page, timestamps, and security logs processed by hosting infrastructure.
• Booking information you provide through Calendly, such as name, email address, meeting time, and the high-level context entered with the booking.
• WafflOS account information, workspace content, files, task instructions, conversations, authorized integration details, and activity needed to provide the platform.
• Commercial and service information such as emails, proposals, project inputs, invoices, deliverables, support requests, and meeting notes.

3. How information is used

Waffl uses information to provide and secure the website and WafflOS, schedule and prepare for calls, communicate about an engagement, deliver purchased work, maintain business records, troubleshoot, prevent misuse, and comply with applicable obligations.

When a visitor allows Analytics, Waffl uses Google Analytics events to understand website use. When a visitor allows Advertising, Waffl uses Meta Pixel events to measure advertising performance and create or refine audiences in Meta advertising tools. Waffl does not use booking information to make a solely automated decision about eligibility for an offer.

4. Service providers and connected systems

Waffl may provide information to vendors that support hosting, scheduling, communications, authentication, payment, storage, support, and authorized integrations. Those providers process information under their own terms and Waffl’s applicable agreements with them.

Google processes permitted website events through Google Analytics for site measurement and advertising features. Meta processes permitted website events through the Meta Pixel for advertising measurement and audience features. Calendly processes booking information when you continue to its service. An external business tool receives information only when an account holder authorizes the connection or an engagement scope requires the tool. A tool may keep independent records that Waffl cannot delete on the customer’s behalf.

5. Retention and security

Waffl retains information for the period reasonably needed to provide the requested service, maintain operational and financial records, resolve disputes, protect the service, and meet applicable requirements. No single retention period applies to every category.

Waffl uses administrative, technical, and organizational measures selected for the nature of the information and service. No internet service or storage method can be guaranteed completely secure.

6. Your choices and requests

You may ask Waffl to provide access to, correct, or delete information associated with you. Waffl may need to verify the request and may retain limited records when required for security, billing, legal, fraud-prevention, or contract purposes.

Analytics and Advertising stay off unless you allow each category. Necessary site features and the storage used to remember your choices remain active. You can change the optional categories at any time through the “Privacy choices” link in the website footer. When a browser sends a Global Privacy Control signal, Advertising stays off while that signal is enabled. You can also use browser controls, Google controls, and Meta’s activity-off-Meta controls; changing a choice does not remove information already processed before the change.

Do not send passwords, private keys, government identifiers, payment-card numbers, or sensitive customer records in a privacy request. Use the Data Deletion Instructions for the minimum information needed to begin a deletion request.

7. Children, changes, and contact

Waffl’s services are directed to businesses and adults and are not intended for children under 13. Waffl may update this policy as the product, vendors, or practices change. The effective date at the top identifies the current version.

Questions or privacy requests may be sent to zjones@gowaffl.com. Include a concise description and the Waffl property involved.