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Privacy Policy

Waffl, Inc. ("Waffl," "we," "our," or "us") values your privacy. This Privacy Policy explains how we collect, use, share, and protect your information when you use our websites, applications, products, services, and related offerings (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy.


1. Information We Collect

We collect the following categories of information:

a. Information You Provide

  • Account information (name, email, business name, phone number, job title).
  • Payment details (billing address, payment method).
  • Business process data, documents, or other materials you choose to upload to our platform.
  • Communication data when you contact us for support or feedback.

b. Information Collected Automatically

  • Device and browser information.
  • Usage data, such as log files, page interactions, and workflow activity.
  • Cookies and tracking technologies (for performance, analytics, and personalization).

c. Information from Third Parties

  • Data from integrated third-party services and platforms.
  • Publicly available business information.
  • Data acquired through partnerships or business acquisitions.

2. How We Use Your Information

We use your information to:

  • Provide, operate, and improve our Services.
  • Customize automation, workflows, and AI agent recommendations.
  • Process transactions and send billing notices.
  • Communicate with you about product updates, promotions, or support.
  • Enhance security and prevent fraud or abuse.
  • Conduct analytics, research, and product development.
  • Comply with legal obligations.

We will never sell your personal data to third parties.


3. How We Share Your Information

We may share your information with:

  • Service Providers: Vendors, contractors, and partners who support our Services (e.g., payment processors, hosting providers, analytics tools).
  • Business Partners: When integrating with third-party apps, platforms, or services at your request.
  • Corporate Transactions: In connection with mergers, acquisitions, or sale of assets.
  • Legal Compliance: If required by law, regulation, or to protect rights, safety, and property.

4. Data Retention

We retain personal data as long as necessary to deliver Services, fulfill legal obligations, or resolve disputes. When data is no longer required, it is securely deleted or anonymized.


5. Your Rights & Choices

Depending on your jurisdiction (e.g., GDPR, CCPA), you may have rights to:

  • Access, update, or delete your personal data.
  • Opt out of certain data uses (e.g., marketing).
  • Request portability of your data.
  • Restrict or object to processing of personal data.

To exercise these rights, contact us at hello@gowaffl.com.

Last updated: January 2025